Our new primary colors are… black and white. In addition to the new logo, we’ve made changes to our brand color as if you could remember, or care, what our old color was. They used Cinema4D to create the brand imagery. Our new brand imagery features abstract 3D geometric forms that we were convinced were a good idea by a branding company that billed us an obscene amount of money. It’s a logo that implies change without actually changing anything that matters to the people who use our products. We’re making it clear to our captive users that the Autodesk brand underscores our belief that looking like we’re doing something is much more profitable and important than actually doing something… like listening to user feedback or making functioning software.ĭynamic, modern and memorable, the new Autodesk logo represents the least that we could do. Just like we randomly rearrange, rename or remove things in our software we’ve carried that through to our corporate identity. Today we’re excited to introduce a new look and feel for Autodesk, including a new logo, colors, and imagery.
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